US$50 M
▲ +67% YoY Mooncool Main Brand 2026 Revenue · projected
Snapshot · Four Numbers + 12-Year Journey
Not just a brand of trikes, but a pioneer reshaping community transport.
US$30 M
Mooncool 2025 Revenue
200 K+
Cumulative Deliveries 2014–Present · Complete Vehicles
230+ FTE
Team Size China & US · Shanghai · Shenzhen · US Domestic
Mooncool is Zhutang's flagship brand. All bicycle business is reported under this brand.
12-Year Journey
2014
Zhutang founded · Started with pedal trikes
Zhutang founded · Started with pedal trikes
2018
Entered North American e-mobility
Entered North American e-mobility
2021
Mooncool brand launched
Mooncool brand launched
2023
100,000+ units delivered
100,000+ units delivered
2025
US$30M · 200,000+ units
US$30M · 200,000+ units
2026
US$50M · 14 warehouses
US$50M · 14 warehouses
Brand Core · What We Stand For
Ride Fearlessly.
Ride Fearlessly.
Arrive Safely.
Brand Promise · Stable / Safe / Approachable Daily Mobility
01
Safety
Disc brakes with electrical cut-off + 95% factory pre-assembled + 24/7 phone support — so riders are never stranded by a product failure on the road.
02
Rider
50+ seniors / families / commuters — we don't sell tech, we sell a vehicle that actually works for people.
03
Product
We win on product, not distribution — outspeccing the competition at the same price point (torque sensor / reverse / color display / wide tires).
04
12 Years
200,000+ units delivered · 30-day no-hassle returns · overseas warehouse local after-sales.
Supply Chain · R&D + Factory + Capacity
18+ Patents · 74 Production Steps ·
18+ Patents · 74 Production Steps ·
Proprietary Motor Control.
R&D · Innovation
18+ Patents
Drive 8 · Control 5 · Safety 3 · Process 2+
In-House R&D Team
Complete vehicle design + proprietary motor control · Engineers: TBD / R&D share: TBD
Certifications
UL 2271 Battery · UL 2849 Complete Vehicle · CPSC 1512 · EU CE / EN 15194 / EN 17860
Design Awards
Red Dot · iF Design · Good Design Award (US)
Factory · Manufacturing
Quality Control 74 production steps + 300+ inspection points
Full-process traceability
Automated Production Line
Frame welding / electronics assembly / complete vehicle testing · Photos: TBD
Accreditations
ISO 9001 Quality + ISO 14001 Environmental Management
Capacity · Output
Factory Scale
Floor area: TBD · Staff: TBD
Monthly / Annual Capacity
3,000+ units/month · 36,000 units/year
Potential Capacity
Scalable to 6,000+ units/month · Peak season & large-channel surges
Placeholders: R&D engineer headcount + share / factory floor area + staff count / full cert list / automated line photos — pending input from R&D, Production, and Visual teams. Potential capacity is an estimate pending Production confirmation.
Social & Reach · Brand Voice + All-Platform Impressions
Heard everywhere. Backed by the press.
2025 Cumulative Impressions
397M
Paid + social + influencer · all platforms
2026 Projected Impressions
619M
All-platform target
Influencer Partners
278+
To May 2026 · US + International
Content Pieces
750+
Influencer videos · 2024–2026
Primary platforms YouTube · TikTok · Instagram · Facebook · Reddit
As Featured In · Press Coverage
Trusted by the press.
“Mooncool unveils the long-awaited TK Pro e-trike — a new era in long-range electric trikes. Designed for power, built for comfort.”
— Yahoo Finance
“Mooncool adds front suspension, lets us go a tad bit faster, and also provides many more colors.”
— Electrek
“The new Mooncool TK1 may be the best electric tricycle under the sun, expertly balancing utility and performance on its three wheels.”
— CleanTechnica
“Solid performance, lots of personality, and a price that won’t break the bank — this electric trike stands out from the crowd.”
— Electric Bike Report
More coverage USA Today (official TK2 release) · AppleInsider · Tech Times · Men's Journal · Momentum Mag · autoevolution · Road Bike Action · EV Powered (UK) · Basic Tutorials (DE)
Channels · Channel Mix + Sales Data
DTC + Platform ·
DTC + Platform ·
50 / 50.
50/50
Two Legs
DTC 50%
Platform 50%
Channel
Share
2025 GMV
DTC · mooncool.com
50%
US$15M
Amazon
35%
US$10.5M
Walmart
9%
US$2.7M
Offline Dealers
5%
US$1.5M
Remaining long-tail platforms (TikTok Shop · eBay, etc.) total < 1%.
mooncool.com Ratings
★ [TBD][TBD] reviews
Amazon Ratings
★ [TBD][TBD] reviews
Customer Service · Service-KPI Driven
Five Service KPIs ·
Five Service KPIs ·
All Met.
≥ 86.5%
CSAT Satisfaction
≥ 75%
First-Contact Resolution
≤ 8h
Email First Response
< 1%
Complaint Escalation Rate
24/7
Always-On Support
Service Procedure · 3-Tier Escalation
L1
Frontline Closure
PH + ID frontline · standardized SOP, common issues resolved first-line
→
L2
Complex Cases
China + US · refunds / disputes / complex case escalation
→
L3
R&D Coordination
Product R&D loop · complex-case adjudication kept in-house
Team 50 staff · US · China · Philippines · Indonesia · multilingual · follow-the-sun 24h coverage
Warranty · Coverage + Overseas Warehouse Local Repair
Full-Vehicle 1-Year Warranty ·
Full-Vehicle 1-Year Warranty ·
Local Repair from Overseas Warehouses.
Warranty · Full-Vehicle Coverage
Full-vehicle warranty: 1 year Covers the 5 electrical systems: battery / motor / controller / display / BMS
Key Component Warranty 1-year coverage on frame, fork, brakes (excl. pads), drivetrain, lights, charger, wiring + the 5 electrical systems · continental US · first owner
30-Day No-Questions Returns No restocking fee
Overseas Warehouse Local Repair + Fulfillment
Local Service Touchpoints 7 North American warehouses + US showroom handle after-sales repairs — customers never ship the whole bike back
2-day shipping Overseas warehouses cover 95% of the US population — parts and full units arrive fast
Audience · Target Segments · Matched Use Cases
US E-Trike / E-Bike Brand ·
US E-Trike / E-Bike Brand ·
Zhutang Flagship.
Primary market: North America (US first, Canada second) · Product matrix: E-Trike / E-Bike / Adult Trike / Adult Bike
Use Cases
Family Outings
Weekend trips / school runs / group rides
Urban Commuting
1–10 mile short commute / second-car replacement
Off-Road
Sand / snow / trails (Fat Tire line)
Light Hauling
Groceries / cargo / rear-seat passenger
Who Rides
Seniors 55+
Short-trip mobility / healthy riding / stable & easy to ride
Families & Adults
Family outings / urban short trips / group rides
Juniors & Kids
CD1 youth line · expanding to smaller / larger sizes
[Placeholder · add senior / family lifestyle imagery] — showing products in family and senior-use contexts — to be supplied by design.
Core Tech · Chassis + Electrical Systems + Engineering
01 · Frame Material
6-Series Aluminum Alloy + High-Carbon Steel · 7-Series Compatible
Payload capacity 400–450 lbs · rare dual-material construction at the mid-price tier.
02 · Electronic Control System
In-House Main Control Board · 5-System Integration
Battery / motor / controller / display / BMS — one unified in-house logic.
03 · Motor
48V · 250–1500 W · 45–85 Nm
Solid launch and hill-climb performance — not entry-level "just enough."
04 · Battery
48V 15–20Ah · 720–960 Wh
UL 2271 certified · top end of capacity at this price tier.
05 · Drivetrain
Rear differential + assist 1–5 · FT1 Shimano 7-speed
TK2 & TK2 Pro run single-speed direct-drive with a rear differential and twist throttle; FT1 adds a Shimano 7-speed.
06 · Pre-Assembly
95% Factory Pre-Assembled
vs. industry 65–90% · ride straight out of the box, fewer support tickets.
Core Tech · Safety + Control + Experience
07 · Hydraulic Disc Brakes
Premium Hydraulic Disc Brakes + Electronic Cutoff
Ultra-responsive braking cutoff · easy parking brake.
08 · Torque Sensor
Dual-Side Torque Sensor + Cadence Integration
Fine-tuned power delivery · smooth, natural assist.
09 · Reverse
Reverse as Standard on Every Trike
Few mid-price trikes pair reverse with a color display.
10 · Color Display
3.5" Full-Color Central Display
Rich at-a-glance data · more intuitive ride control.
11 · Suspension
Forged Oil-Spring Suspension · Lockable
Adjustable damping · handles a wider range of surfaces.
12 · Foldable
Fully Foldable Frame Across the Line + Stem Fold
Easy to transport · compact storage footprint.
New Flagship · Launched April
TK2
Foldable Electric Trike
MAP
$1,399.99
MSRP $2,099.99 · Official MAP applies
Range
35–60 mi
Speed
15.5 mph
Load
450 lbs
Motor
500 W · 48V
Battery
15 Ah · 48V
Torque
65 Nm
Placeholder · Hero Shot / High-Quality E-Commerce Image (Not an Official-Site Screenshot)
Placeholder · Feature Thumbnail
Reverse + 3.5" Color Display
Placeholder · Feature Thumbnail
Hydraulic Disc Brakes + Oil-Spring Suspension
Placeholder · Lifestyle Shot
Seniors / Family Riding
Product Brief
MOONCOOL
Placeholder · final hero / e-commerce shot — Nancy
TK2Foldable Electric Trike · New Flagship
Built for seniors, families and short-range community riders who want a stable, safe, low-step electric trike for daily errands and easy local trips — 95% pre-assembled, backed by 24/7 phone support and local overseas-warehouse after-sales.
Certification
UL 2271 (battery) · UL 2849 (e-bike system) · CPSC 1512 · CE / EN 15194
Selling Points
Hydraulic Disc Brakes + E-Cutoff Responsive, fade-free stopping with a parking lock — budget trikes still use cable-pull mechanical brakes.
95% Pre-Assembled Rides out of the box in minutes; the industry norm is 65–90%.
Reverse + 3.5" Color Display True reverse gear plus a bright color dash, rarely paired at this price.
Dual Torque Sensor + Cadence Smooth, refined power delivery — not jerky throttle-only control.
Aluminum Frame · 450 lb Load Lighter and more durable than the iron / steel frames on budget trikes.
Official MAP applies. Specifications may change without prior notice.
MAP $1,399.99 MSRP $2,099.99
Competitive Comparison
TK2 vs Lectric XP Trike2
Mooncool
TK2 · $1,399
Placeholder · Lectric XP Trike2 image — Nancy
Lectric
Lectric XP Trike2 · $1,499
$1,399 MAP
Price
$1,499
720 Wh · 48V 15Ah
Battery
624 Wh · 13Ah
500 W · 48V
Motor
500 W
35–60 mi
Range
~50 mi
Hydraulic disc
Brakes
Hydraulic disc
95% pre-assembled
Out-of-box
Assembly required
Incl. · baskets · lights · signals
Accessories
+$198
Reverse + 3.5" color
Extras
—
UL 2271 + UL 2849
Certification
UL 2849
Competitive Strength TK2 matches the category leader’s core hardware — 500 W motor, hydraulic disc brakes, foldable frame — while coming in $100 lower, carrying a larger 720 Wh battery, arriving 95% pre-assembled, and bundling baskets, lights, horn and turn signals Lectric charges $198 extra for — plus reverse and a 3.5" color display rarely paired at this price.
Full Specifications Motor 500 W · 48V · Battery 48V 15Ah (720 Wh) · Range 35–60 mi · Top speed 15.5 mph · Torque 65 Nm · Hydraulic disc · Single-speed (differential) · Max load 450 lb · 3.5" color display · Foldable frame + stem
In the Box Trike · front + rear baskets · lights · horn · turn signals · charger · toolkit · manual
In the Box Trike · front + rear baskets · lights · horn · turn signals · charger · toolkit · manual
3-in-1 · Now Available
TK2 Pro
Electric Trike · 3-in-1
MAP
$1,999.99
MSRP $2,599.99 · Official MAP applies
Range
45–75 mi
Speed
15.5 mph
Load
450 lbs
Motor
750 W · 48V
Battery
20 Ah · 48V
Form
3-in-1
Placeholder · Hero Shot / High-Quality E-Commerce Image (Not an Official-Site Screenshot)
Placeholder · Feature Thumbnail
Torque Sensor Assist
Placeholder · Feature Thumbnail
3-in-1 · Standard Seat / Cargo Rack / Rear Bench
Placeholder · Lifestyle Shot
Standard / Cargo Rack / Rear Seat
Product Brief
MOONCOOL
Placeholder · final hero / e-commerce shot — Nancy
TK2 Pro3-in-1 Electric Trike · New
Mooncool's 3-in-1 flagship trike — one platform that converts between a standard seat, a cargo rack, and a rear bench, for solo riders, hauling, or two-up family trips, on a higher-power drivetrain than TK2.
Certification
UL 2271 (battery) · UL 2849 (e-bike system) · CPSC 1512 · CE / EN 15194
Selling Points
3-in-1 Convertible Form Switches between standard seat, cargo rack and rear bench — one trike, three use cases.
750W Helical Motor + 960Wh Battery 48V·750W helical motor and a 48V·20Ah (960 Wh) pack — a clear step up over the TK2 platform.
Reverse + Color Display + Torque Sensor Carries TK2's comfort and control features.
Hydraulic Disc Brakes + Foldable Same safety and storage advantages as the TK2 line.
Official MAP applies. Specifications may change without prior notice.
MAP $1,999.99 MSRP $2,599.99
Competitive Comparison
TK2 Pro vs Lectric XP Trike2 750
Mooncool
TK2 Pro · $1,999
Placeholder · Lectric XP Trike2 750 image — Nancy
Lectric
Lectric XP Trike2 750 · $1,954
$1,999.99 MAP
Price
$1,954
3-in-1 (seat / cargo / bench)
Form
Standard trike
48V · 750W helical
Motor
48V · 750W (1300W peak)
48V · 20Ah (960 Wh)
Battery
48V · 17.5Ah (840 Wh)
45–75 mi
Range
up to 70 mi
15.5 mph
Top speed
17 mph
450 lb
Max load
415 lb
Reverse <2.5 mph
Reverse
—
Hydraulic disc
Brakes
Hydraulic disc
UL 2271 + UL 2849
Certification
UL 2271 + UL 2849
Competitive Strength At nearly the same price as the Lectric XP Trike2 750, TK2 Pro adds what a fixed-form trike can’t: 3-in-1 convertibility (standard seat / cargo / rear bench), a larger 960 Wh battery (vs 840), a higher 450 lb load (vs 415) and true reverse — one platform that flexes from solo commuting to hauling to two-up family trips.
Full Specifications Motor 48V · 750W helical (peak 1310W) · Battery 48V 20Ah (960 Wh) · Range 45–75 mi · Top speed 15.5 mph · Max load 450 lb · Reverse <2.5 mph · Wheels 20"×3.0 · Hydraulic disc · 3-in-1 form · Foldable
In the Box Trike · convertible seat / cargo / bench kit · charger · toolkit · manual
In the Box Trike · convertible seat / cargo / bench kit · charger · toolkit · manual
All-Terrain Entry Model
FT1
Electric Trike · Fat Tire
MAP
$1,299.99
MSRP $1,899.99 · Official MAP applies
Range
35–60 mi
Speed
15.5 mph
Load
400 lbs
Battery
14.5 Ah · 48V
Tire
20×4.0
Motor
500 W · 1092 peak
Placeholder · Hero Shot / High-Quality E-Commerce Image (Not an Official-Site Screenshot)
Placeholder · Feature Thumbnail
20×4.0 Wide Tires + Rear Drive
Placeholder · Feature Thumbnail
Foldable · Low-Step Frame
Placeholder · Lifestyle Shot
Sand / Snow / Trail
Product Brief
MOONCOOL
Placeholder · final hero / e-commerce shot — Nancy
FT1Fat-Tire Electric Trike · All-Terrain
An all-terrain fat-tire electric trike — 20×4.0 hybrid tires, a welded low-step triangular frame, rear two-stage drive and a removable 696 Wh battery deliver stable, confident riding on sand, snow, gravel and city streets alike, backed by the safety testing and after-sales of a real brand.
Certification
UL 2271 (battery) · UL 2849 (e-bike system) · CPSC 1512 · CE / EN 15194
Selling Points
20×4.0 Hybrid Fat Tires Wide, cushioned tires grip sand, snow and loose gravel where the 18×3.0 tires on budget trikes wash out.
Low-Step Triangular Frame Welded heavy-duty frame with a stable three-wheel base and an easy step-through — confident for seniors and daily errands.
Rear Two-Stage Drive · 45 Nm 500W (1092W peak) rear drive with real low-speed torque for hills and loaded rides.
696 Wh Removable Battery 48V 14.5Ah — larger than the 500–624 Wh packs on budget trikes; 35–60 mi of range.
UL-Certified · 1-Yr Warranty Safety-tested to UL standards, with a parking brake, 1-year warranty and US overseas-warehouse support.
Official MAP applies. Specifications may change without prior notice.
MAP $1,349.99 MSRP $1,899.99
Competitive Comparison
FT1 vs Eskute T300
Mooncool
FT1 · $1,349
Placeholder · Eskute T300 image — Nancy
Eskute
Eskute T300 · $679
$1,349 MAP
Price
$679
20×4.0 fat
Tires
18×3.0
696 Wh · 48V 14.5Ah
Battery
624 Wh · 48V 13Ah
35–60 mi
Range
up to 65 mi
400 lb
Max load
400 lb
UL 2271 + UL 2849
Safety cert
TUV · CE
1 yr · 30-day return
Warranty
1 yr · 15-day return
24/7 US phone
Support
Email · 24-hr
Competitive Strength FT1 costs more than a budget import — and puts it where senior riders feel it: true 20×4.0 fat tires for real sand-and-gravel stability (not the narrower 18×3.0), a bigger 696 Wh battery, and a brand backbone the cheap trikes can’t match — UL-certified, a 1-year warranty, 30-day returns (vs 15) and 24/7 US phone support. Eskute wins on sticker price; FT1 is the one with a real US brand behind it when something needs fixing.
Full Specifications Motor 500W (1092W peak) · 45 Nm · Battery 48V 14.5Ah (696 Wh) · Range 35–60 mi · Top speed 15.5 mph · Tires 20×4.0 fat · Max load 400 lb · Shimano 7-speed · Welded low-step frame · Mechanical disc + e-cutoff · Foldable · parking brake
In the Box Trike · front + rear baskets · charger · toolkit · manual
In the Box Trike · front + rear baskets · charger · toolkit · manual
Roadmap · Expansion Directions + Launch Timeline
Direction + Pipeline.
Expansion Directions · Next 6–12 Months
01 Fat Tire Line Expansion
Trike + e-bike dual-line push into off-road / snow / beach
02 Urban Commuter Folder
Lightweight + anti-theft + short-commute use case
03 Flagship-Upgrade Slot
Higher-spec tier above TK2 (large battery / rear drive / smart display) · anchored at $1,999–2,499
04 Youth Line Expansion
Post-CD1 validation, expand in both directions by size
Product Pipeline · Launch Timeline
Two Mooncool E-Bikes
Pedal-assist bikes · in mass production
Pedal-assist bikes · in mass production
Mass prod. ~Aug 2026
US launch ~Q3 2026
US launch ~Q3 2026
City Lightweight Folding
Lightweight + anti-theft · short commute
Lightweight + anti-theft · short commute
Target Q1–Q2 2027
Mass production
Mass production
Fat Tire line / Flagship upgrade / Youth line
See expansion directions (left)
See expansion directions (left)
2027+ under review
Launch timeline only; validation / certification stage detail is supplementary, not shown in the deck (final dates per product team).